Introduction to my work on advertising
This section of the coursework, from 2004, is worth 5% of the total. Your work is assessed as writing to analyse/review/comment

From 2004, this section is assessed for attainment target 3; this means that you must take special care with spelling, punctuation, grammar and sentence construction. Good analysis of media texts alone will not guarantee a good grade if 'basics' are weak. Use these hints to help yourself write a top grade intro and conclusion to your media coursework.

Para 1

Examine where you see and hear advertisements in modern western society.

Para 2
Distinguish display, classified and semi-display advertisements.

Paste in an example of classifieds and use arrows to show how only basic information is included.
Explain why classifieds do not have to be eye-catching.

Para 3
Explain how display advertisements distract you from the articles.
Explain half a dozen or so of the common persuasive 'appeals' employed by advertisers.

Explain that these techniques are used cleverly so that often we do not realise how our thoughts are being influenced.

Para 4

Explain that in this project you will do some of the following tasks: you will explain a selection of magazine advertisements in detail; you will explain a tv advertisement in detail; you will design your own advertisement; finally, you will draw some conclusions.

Click here for an example of an advert using sex appeal or here for one using snob appeal.Note that you may not use either of these two worked examples in your project.




Conclusion to my advertising coursework

Para 1
Has completing this project changed the way you think about advertisements?

Para 2
Which are the hardest products to 'sell'? Why?

Para 3
Comment on new forms of advertising, such as 'product placement'.

Para 4
Is advertising in any sense 'literary'? Eg, are poetic techniques employed at all?

Para 5
Examine the arguments that advertising is a bad thing.

Para 6
Now examine the positive arguments for advertising, and draw your own conclusion.

Para 7
Finally state how much you enjoyed the project and what was your favourite advertisement.