Media : sample outline analysis 2: Carte Noir advertisement

To view the advertisement, click here.

The use of a large eyecatching picture tells us that this is a display advertisement. It will therefore be trying to persuade us to buy a product or remember a brand name.

Sex appeal.

The attractive couple are embracing. Suggestively, the man appears to have removed his shirt.The two are linked by one cup of coffee, which they are both holding. We presume that they are romantically sharing one drink of Carte Noir.

Snob appeal

The background is expensive, sensuous silk.
The name and slogan are in French- often used for items like food and make-up, suggesting wealth and luxury.

The slogan means 'a coffee named desire' - desire for the coffee and for an attractive partner like the couple in the advertisement.

The packaging: black, sleek, attractive. We note that the GOLD line on the bottle links to the GOLD line on the cup - which looks like expensive bone china.

Buy this product and you will share in the lifestyle of the rich and glamourous (even if you drink it from a mug!)

Note that your cw must comprise advertisements of your own choice which illustrate more than one 'appeal'.